The rise of YouTube
Nearly 5 million creators and producers now spend an average of 30 minutes a day creating content for YouTube. And the numbers are growing exponentially. According to Social Blade, the number of YouTube subscribers hit 3 billion in 2013 and are projected to reach 5.1 billion by 2019. “If you’re not on YouTube already, you’re missing out,” says Noah Glass, Co-founder of Etsy and former Co-founder and CEO of Adiala.com. “YouTube is the biggest and best platform for reaching audiences. The next step is to use YouTube for marketing and to build a powerful digital brand.” Measuring Creativity Each day, hundreds of thousands of creators and producers share their content on YouTube, garnering an impressive 94 billion views a month.
How to get your videos seen
Here’s a breakdown of our most popular videos to help you determine what you should cover in your own channel. 3 Tips For Getting More Views On Your YouTube Channel Now that you know how to get views on YouTube, how do you get more views on your channel? 1. Increase Brand Awareness Knowing what your brand offers and how people might benefit from it are crucial for making videos that people actually want to watch. As you create videos, take note of the conversations that are happening in your audience’s communities — those are the ones you should consider.
YouTube’s algorithm and how it works
If you’re a startup business, you want to increase your viewership and not leave anything to chance. Do you understand how YouTube’s algorithm works? If not, let’s look at a few ways to grow your channel and how you can actually make your YouTube channel thrive. How YouTube’s algorithm works: the steps that you need to follow to grow your channel As a YouTube creator, you need to create high-quality content that people want to watch. But how do you get people to watch it? A popular strategy is that YouTube’s algorithm places your videos on the home page. A lot of people don’t really know how it works. But if you pay close attention, the algorithm creates a group of videos on the home page that are similar in topic to your videos.
How to make your videos more appealing
A video marketing tip straight from a YouTube marketing expert “I always make sure to add a feature to the video in the same way I would for an infographic or brochure. I also look at writing a descriptive title and description for each video. If you can add a unique feature to each video, you will likely increase views quite a bit.” — Ryan Skelly, online marketing expert and vlogger at RyanSkelly.com The great thing about YouTube is that it is an audio-visual medium. You can use words to describe what your products or services can do, but videos allow you to get more attention. Videos also help your potential customers visualize your products in their lives. You don’t have to be a professional to create a quality video. You don’t have to have fancy equipment.
Make a high-quality video
To increase views on your YouTube channel, make a quality video. The video isn’t as important as how much time you invest in it. For example, Huda Kattan – the founder of Huda Beauty, a make-up brand, has over 15 million YouTube subscribers. Her channel has more than 5 million subscribers, and her videos receive millions of views. However, her channel only sees 100,000 views per video on average. Here are some things that Kattan has been doing to increase views: Use a solid video title. A catchy title makes the viewer want to click on it. However, avoid flashy titles that claim to change your life. You may get more views, but your audience won’t take you seriously. Always add a description before the video.
Use keywords that are relevant to your content
One of the most important things to understand is that search optimization is about keywords. That’s it. It’s not about all the external factors that you think are relevant to your videos, but the keywords that will be shown to viewers who search on Google. If you’re not optimizing your videos for search terms, you will fall behind. There are many free tools you can use to help you to improve your keyword density. To understand how to use the tools, I recommend reviewing my YouTube tutorial, SEO for Your YouTube Channel. Learn how to find keywords on YouTube What about keywords inside your videos? I find that people are increasingly leaving video comments, on YouTube and Facebook.
Create engaging titles
Can’t you just see it: Creativity works wonders for capturing the attention of the viewer, so create captivating titles to entice viewers to watch. This “father-daughter-in-crime” video, by car accident repair company Total Car Care, uses fun title. Since most of their videos aren’t edited, this title is a big time saver: YouTube has search results and a community of industry experts to help you make a great title. Just keep in mind that things like product names, song titles, and brand names need to be kept in mind. Use examples of YouTube titles to brainstorm ideas, or check out the 30 Most Creative Title Ideas for Beginners to Build Your Own YouTube Titles. Segment your videos with keywords Did you know that around 75% of viewers stop watching a video after 2 minutes?
Optimizing your video for search engines
How to Increase Views on Your YouTube Channel: Simple Tips From a YouTuber YouTube is constantly changing and evolving. Gone are the days of video-controlled and funny dogs on skateboards. Today YouTube is a place for retailers. More than a billion hours of videos are viewed on YouTube every day – that is more than the Netflix and Facebook video combined. Like other major media outlets such as TV and radio, the online video realm of YouTube is also extremely competitive. And when it comes to search rankings, there are a few key things you can do to stand out from the pack and increase your chances of being discovered. One of the most popular search terms on YouTube is “how to.
Keeping up with YouTube is no easy task, especially if you’re a beginner. However, that doesn’t mean you should stop. If you stick to the basics of what makes YouTube successful, you’ll be creating content for years to come and gaining new followers along the way. You can’t go wrong by following the rules of the YouTube Game and staying passionate about your niche.