How to increase your site traffic

How to increase your site traffic

The Internet is becoming more and more important in the income statements of companies. Consumers rely on search engines like Google, Yahoo, or Bing to find information about the products and services they want to buy, in most cases only looking at the pages that appear with the best results.

How to increase your site traffic


Getting top-ranked by a search engine has become an uphill battle for many businesses, which use various marketing techniques to gain higher visibility, and this results in increased sales. Digital marketing actions aimed at improving our positions on the web in a search engine, we can group them together in cash share (Search Engine Marketing or SEM) and free part (Search Engine Optimization or SEO). The first results of SEM strategies can be seen almost immediately, you are lying that improving the positioning of a site derived from SEO techniques takes longer, do not despair. To make your SEO strategy come to fruition, you can take these tips and avoid some common mistakes:

On-Page SEO, optimization of our website


SEO

Read Carefully to know How to increase your site traffic

  • If you work with a domain that has changed hands several times, it notifies Google that the above links are prohibited, it could harm the positioning of the site.
  • If you haven’t created your website yet, try the domain name containing the main keyword you want to rank for, it’s very effective.
  • Placing the most important keyword in the “Title” tag is a basic key to on-page SEO optimization. Include the same keyword also in the “H1” tag.
  • “Meta description or blog description should be short (maximum of 150 characters) should contain your keyword you want to rate.”
  • Not obviating the importance of information architecture, create user-friendly, short, and descriptive URLs that contain your keywords related to the content of the page, the page titles should contain the relevant terms contained therein, not to exceed 65 characters, when performing site analyzes, the website will greatly facilitate the work.
  • Try not to repeat a title on the web as well as URLs or other common elements and tags.

It checks the HTML code of your page that the language is the specified target you are going to (for Spanish, for example, would be: “es-ES”).

  • Create a sitemap of your site, the attachment is an easy job of the spiders that crawl your site.
  • Beware of HTML errors, is one aspect that Google penalizes.
  • Surely more than once have heard the famous phrase “content is king”, remember that Google is committed to unique content and value.
  • Create a blog and update it regularly, nothing better than working on Inbound Marketing.
  • Update your content regularly, Google evaluates current information.
  • Create Alt text for each image, you will help search engines to know the contents of this file.

How to increase your site traffic


  • Enrich your content with multimedia formats. I recommend using Youtube for this purpose since Google took the video from the Youtube social network directly affects the SEO of a site.
  • Understands social connections, with social networks becoming more and more important in acquired organic positioning. Create a Google+ profile for your site, a very effective social SEO strategy.
  • Create any kind of custom device you design, Google prefers responsive design pages.

Offpage SEO, external stimuli


Off-page SEO


  • Optimize your SEO strategy with statistical and user behavior monitoring tools such as Google Analytics or Google Webmaster Tools
  • Add your web business directories in your area.
  • If your business is located in a specific geographic area, give it a high ranking in Google Places.
  • Work on the quality of your content in order to obtain external links to other pages (link building). You can create a link-building strategy and collaborate with other sites related to your business.


SEO writing


When the generation of content for our website or blog should always strive for its quality, we never lose sight of some SEO related recommendations that will help you achieve the desired natural position:


Follow these steps to increase your site traffic

  • Create a list of keywords and try to include them in your posts.
  • Generates short titles (“H1”), 70 characters maximum, containing the main keyword (s).
  • Includes other important keywords in the captions (“H2” and “H3”).
  • Repeat the keywords you want to rank for several times on the content.
  • In the case of a blog, look at the extension of your post (they must be at least 500 words).
  • Tags content and includes categories.
  • Links to other related content on the pages of your site.
  • I recommend that you use it regularly and follow an SEO detailing optimization recommendations plugin as it goes.
  • Manually change the names of the URL and optimízalos for the keywords that interest you, do not let it generated automatically.
  • Include images or videos to enrich your content and make it more engaging, which will increase the time spent on page users.
  • Stress buttons “share” in social networks.


SEO social media


Social bookmarking is gaining more and more weight in Google’s algorithm and it seems that its importance in page positioning will continue to increase in the years to come. I recommend that you think carefully about your social media strategy to gain more visibility on search engines.

There are also some tips which tell How to increase your site traffic

It is not all about winning the “battle” for Google’s top spot. . There are many practices for which we avoid certain details:

How to increase your site traffic


Cloaking: consists of showing different content to the user and the bot that crawls the website, in order to manipulate what it indexes. It shows the crawler a page full of keywords and phrases, even if the user goes to a page of normal content. This method is easily detectable and is strongly penalized.

Farm Links: A web space where there are many links that search engines can follow repeatedly. If your website leads to another penalized (via a link) it will also be hit by the search engine.

Door Pages: Empty pages without content, used to redirect visitors. Google penalizes this technique for not offering relevant content.

Redirect HTML / Javascript: There are some websites where content is loaded on JavaScript or Metatag to be redirected to another web page. Although some search engines may not be able to read JavaScript itself, they can interpret your code, so this practice is not recommended.

Small changes, big results


Minimal SEO optimizations can lead to a significant increase in sales, however, a bad SEO strategy can hurt our business. Improving the organic positioning of a website through SEO techniques is a task that must be planned for the long term, do not be impatient. If you follow these tips and avoid making mistakes you will eventually achieve your goals, remember that “time puts everyone in your shoes”.

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