how to optimize my blog for search engines

how to optimize my blog for search engines

Without a well-thought-out structure, a website cannot develop the desired effect, as this forms the basis for success. The content (content) and the target must be understood as an architecture of an Internet presence. The content should be prepared in such a way that it can be found by both users and search engines. In the following, you will learn- how to optimize my blog for search engines.

Site navigation

Browsing a website can go a long way towards successful search engine optimization. For this, it is necessary to optimize blog for search engines. While a sitemap helps the search engine spider (crawler) find individual sub pages of a website more easily, a flat navigation structure ideally supports it.

how to optimize my blog for search engines
how to optimize my blog for search engines

The golden rule to optimize blog for search engines: each sub-page must be accessible from the home page with a maximum of three to four clicks.

Move source code navigation far down

When it comes to a good position in search engines, it makes sense to place the text content as high as possible in the source text of the page, this increases relevance. Conversely, webmasters have to create navigation under text content, which is not a particularly difficult task using CSS. In the case of static sites, website operators can also use what is called tour DE table, in which the content of the page is divided accordingly using a table. With content management systems like WordPress, it’s important to choose a theme that has this structure from the start. These themes are usually labeled “to optimize blog for search engines” or similar.

Text links as navigation elements

Website operators continue to try to beautify their navigation elements by incorporating graphics, images, etc. In terms of how the site looks, this can be useful and attractive, but not for ranking well in search results.

The problem in optimize blog for search engines: The search engine cannot read graphical elements, that is, it cannot attribute the link text contained in the affected navigation element. If you still don’t want to do without graphical navigation elements, you need to combine them with alt text. Webmasters should not use other effects, for example using JavaScript, image maps or Flash elements, to navigate the website. This also includes the well-known “hover effects”, with which the respective navigation element changes its color or size when the user moves the mouse pointer over it. These effects can also be achieved using CSS, which also help you much to optimize blog for search engines

The internal link

In addition to conventional navigation, which usually consists of text links to the left or right, it is advisable to improve the internal linking of the website with individual linked words in the continuous text of each sub page. It is important to ensure that the most important keywords of the respective sub page are used for the link and, if possible, to link to a sub page relevant to the corresponding topic. Because of this, the search engine robot does not have to rely only on the existing navigation, but can also access the corresponding sub pages via the links embedded in the text this help you in optimize blog for search engines

Remove “dead links”

The so-called dead links are sometimes very damaging for a smooth indexing of the site. Therefore, it is important to find them out and remove them. The term “dead link” means a broken link that does not lead to the target page but causes a corresponding error message. To find them out, webmasters can either test all the links on the site by hand or use a special tool that does this job automatically and thus saves a lot of time. Such programs can often be found free of charge under the names “Linkchecker” or “Link Validator” on the Internet. After the process, website operators are given a list of broken links on their website, which they simply need to browse. this help you in optimize blog for search engines.

Don’t forget: put back links

It is unfavorable not to define a direct link to the start page in heavily branched pages. This makes it unnecessarily difficult for visitors to find their way around the website. Additionally, webmasters should keep in mind that not all visitors come to the respective sub page through the homepage. So it should be a no-brainier to put a link to the homepage on every sub page.

how to optimize my blog for search engines
how to optimize my blog for search engines

Use breadcrumb navigation

It is even better than the previously discussed link to the start page via a “Home” link on each sub page to use what is known as breadcrumb navigation. This means additional navigation, which is usually displayed above the actual text content as a horizontal bar that automatically expands with each new page you visit. As a result, the visitor always sees which sub page of the website they are currently on and can return to any of the previously visited pages at any time with just one click. Such a navigation is useful for all websites with relatively large branches, especially for online stores and large portals. It is easier for the search engine spider to crawl (save) the individual sub pages. This help you in optimize blog for search engines.

A separate title for each sub page

In fact, it should go without saying, but here’s the advice again to optimize blog for search engines: every sub page on a website should have its own unmistakable name. Webmasters attribute this via the <title> attribute in the meta information in the source code of the page. It is important to make sure that the most important keyword (s) are included in the title of the page. It is advisable to separate several keywords with dashes so that it this help you in optimize blog for search engines.

Do not create duplicate directories and folders

One problem that occurs in particular with dynamic web pages implemented with PHP is the accessibility of sub pages and directories under different URLs. The search engine evaluates this as duplicate content and sometimes penalizes the page accordingly. This type of duplicate content often occurs, for example when a printed version of the content is automatically created for the respective page content. The content is the same, but can be called under different URLs and is also stored in different directories.

Separate different content from each other using subdomains

Subdomains are a great way to separate different website content from each other. The search engine treats them almost like their own domains and therefore ranks them higher than a simple directory. Therefore, webmasters should outsource all content on their website that is only marginally relevant or not at all relevant to the appropriate subdomains. Even with particularly large websites where the page structure becomes very confusing at some point, it can be beneficial to use subdomains and thus create clearer structures for the website. This makes it easier for the search engine crawler to index everything it also help you in optimize blog for search engines.

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