What are Keywords
Before delving into the subject of “keywords” in detail, we would like to point out that there are different views as to whether meta keywords are still important to search engines. This refers to the keywords that the user enters in the header of a website. The metadata should make the website easy for search engines to find and is also part of website optimization. The goal of topic-relevant meta tags – especially in the title, description, and keyword areas – is to be listed as high as possible in search results.
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| What Are Keywords |
Meanwhile, the opinion prevails that the particular meta keyword is no longer important. This statement may apply to Google, but it is not clearly clarified with other search engines. The point is, however, that search engines only use metadata to a limited extent and instead obtain the information from website content. Therefore, entering keywords in meta tags is probably no longer essential, but it can’t hurt. Many SEO professionals still like to use keywords in metas because they believe they will get better search results.
Why other keywords?
In order for a site to appear in search results, webmasters must first know what terms a potential visitor is using to search for such a site on the Internet.
Here is an example:
A webmaster wants to create a psoriasis disease website and then optimize it for search engines. To make the website look professional, he first researched the medical term for psoriasis: “psoriasis.” With this keyword, the webmaster now chooses a domain name and ensures that the word is used particularly frequently when creating the text for the website. Finally, he puts the site on the Internet and after a few months is surprised because, although it is quite well positioned in the search results for this technical term, hardly any visitors are lost on the site.
What happened?
This is a classic beginner’s mistake: the webmaster wanted to appear particularly serious and chose a technical term that Internet users – whether affected by this disease or have another connection – would not watch. In the vernacular, the disease is known as “psoriasis” and it is precisely this keyword that most internet users will look for when looking for information about the disease. It would therefore have been smarter to align the site with the keyword “psoriasis” from the start and then optimize it.
This example clearly shows that webmasters need to put themselves in the minds of potential visitors when choosing the right keywords for their own website. What terms are they most likely to use when researching the topic of the website? But researching a website’s main keyword is far from it. Let us stick to the example of the site on psoriasis. The operator registers a domain in which the keyword appears, and then writes a corresponding splash page text that contains a sufficient number of them.
But what about the underneath?
What might psoriasis-related buyers look for if they don’t just type the primary term in the search engine? Thinking alone cannot understand these keyword combinations. This requires a tool that, after entering the main term, shows all the matching combinations searched by search engine users. One such tool already exists: the Google AdWords keyword planner (adwords.google.com/KeywordPlanner).
This is where webmasters enter the main keyword for their website. After a short search, the tool presents the user with all the combinations of key terms that match the main keyword. In addition, however, it also indicates how often users search for the matching combination and how competitive there is. Displaying the competitive situation is irrelevant initially, as it primarily concerns the Google AdWords advertising program, which webmasters have nothing to do with at this point. Now website operators write out any combination of terms that their website might be interested in and that has enough visitors. Ideally, each website subpage should be optimized for one of these combinations at a later date.
What do keywords mean today (again)?
Keywords
As mentioned above, keywords have been around for a long time
time an almost mystical meaning. Anyone who knew how to use them and understood what they could do, kept that knowledge and only passed it on to a limited extent. Especially in the early days of search engine optimization, keywords – especially in meta tags – were of great importance. However, these could also be used for misuse, so that high positions in the leaderboards could be “tricked out”. At least with Google, the keywords in the meta tags are apparently irrelevant.
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| What Are Keywords |
For a good ranking on Google and Co, carefully researched keywords remain a crucial point and continue to influence the necessary actions in the areas of OnPage and OffPage. In the page sector in particular, keywords affect the page title, page description and link texts for internal links. Of course, they also play an important role in the content of the site. In addition, keywords are also relevant for external links and influence the choice of link texts, for example.
In-depth keyword analysis
Choosing the right keywords is one of the most important factors in determining whether or not a web project will be successful. Therefore, the choice of these keywords should be done with care. This can be done easily with the free keyword planner that Google provides as part of the AdWords program. However, for a more detailed result, webmasters can also use a paid tool such as suggestit.de. In addition, it can also be interesting to discover the most important keywords of your competition. There are now little helpers on the Internet for this task too, like this tool: www.sistrix.de/toolbox/.
Also consider misspelled keywords
Error free texts contribute significantly to the seriousness of a website. Of course, this also applies to keywords. But in fact, a bad spelling can also make sense here, as many users are looking for misspelled keywords. For example, several thousand people per month enter “Call” in the search engine instead of the correct term “Apple”. Under certain circumstances it may be worthwhile to optimize your own website for such keywords – eg. B. by creating special sub-pages which do not appear in normal navigation.
Webmasters can also find misspelled keywords using Google’s Keyword Planner. It shows which variations of the chosen keywords people write incorrectly and in which way. The great thing about it: Typically, very few webmasters optimize for misspelled keywords, so this technology – if used correctly – can create a real competitive advantage.
Regional differences in keyword spelling
Not all terms are spelled the same everywhere in Germany. There are significant regional differences in the names of a single product. Depending on the region, the meatball is eg. B. also known as meatball, meatloaf, or meat patties. Even if a website is not regionally oriented, it can be worth knowing about the different spellings and, for example, optimizing the individual subpages of the website for those spellings.
Singular or plural?
Many webmasters wonder if it makes a big difference to include the relevant singular or plural keyword (s) in the text. Basically, it is advisable to write the keys in the way that they best fit in the content. Anyone who tries to strictly tailor the keywords to a certain spelling in the text will usually end up with unreadable handwriting that offers no added value to the visitor.
If a keyword is spelled in the plural, the same term is usually automatically listed in the singular during the search, because it is already contained in the word in question. This is more difficult the other way around, as the search engine does not automatically conclude the plural for singular terms – unless the searcher adds a * symbol to the term, which, however, only applies to one. negligible proportion of Internet users. Accordingly, the Plural spelling is best suited for search engine optimization, as long as it does not matter with regard to the content of the text whether the keyword is used in the singular or the plural.
Unique keyword or combination of keywords?
Another basic question related to using keywords on a website is: is it better to use just one keyword for each subpage or a combination of several keys? This question can only be answered after a careful examination of the competitive situation. If a keyword has a lot of competition and there are a number of sites optimized in the first place, it can be very difficult for newcomers to be successful within a reasonable time frame. In this case, it is advisable to use a combination of several keywords and refine the topic of the website. Another good strategy is to optimize the main page of a web presence on a single popular keyword and the subpages on the associated keyword combinations. Webmasters cover a wide field and also take the so-called Longtail optimally with it.
Correct distribution of keywords on the website
If a website is just an insane collection of keywords or keyword combinations that offer virtually no added value to the visitor, Google will likely ban the site from nirvana relatively quickly. To avoid this, the keywords should be integrated into the text content as naturally as possible. Still, it can’t hurt to put a little emphasis on the cast. This not only applies to the actual text content, but also to all other elements on the site eg. B. for meta-information, navigation, etc. The correct distribution of keywords also includes their number relative to the rest of the text. It is always difficult to give precise figures here, especially since no webmaster will “build” his texts around a fixed number of keys.
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| What Are Keywords |
Beware of negative keywords
So-called negative keywords are keywords that bring the website operator into disrepute with Google and thus ensure that the site is downgraded or even drops out of the rankings altogether. These are mostly words related in any way to gambling, pornography, drugs, weapons, or prohibited political groups / beliefs. If possible, questionable drugs such as potency preparations etc. must not appear in the text content of the site. Otherwise, it might be very difficult to get listed under the desired term. Therefore, keywords should be selected very carefully and all terms related to the mentioned topics should be avoided.
Determine the appropriate keywords for better ranking
In order to be found with the right keywords on Google and other search engines, thorough keyword research is necessary. Optimal preparation and keyword research are especially important for the first and most important pages of a website. For example, webmasters can do the following:
Using an Excel table and entering the most relevant keyword into Google, the first step has already been taken. Webmasters enter the results of Google Suggest – the suggestions that Google offers to searchers – into the Excel table and thus determine the top keywords and long tail keywords. In addition, “related search queries”, which are also suitable as keywords, are also useful. The same procedure can also be used for searching for images and videos from Google.
For the main keyword of the site, it is advisable to repeat these steps for all similar search terms if possible. This results in a keyword list that contains approximately 100 to 200 terms. Alphabetical sorting is useful for this – possible repeats should be left, as they provide information about the relevance of individual search terms.
In the next step, webmasters can remove individual repeats from the list after noting the frequency of terms in an additional column. Webmasters can work effectively with the finished keyword list, for example, by creating an HTML page on the website for each keyword and adding the appropriate high quality content. However, it is important to remember to include your own keywords of particular importance, as this is the only way a website can stand out from other sites. Special tools and programs supplement keyword research, but they are not absolutely necessary.
Keyword research tips and tricks
The research he keyword is always essential for SEO work because the right keywords are of great importance for a good ranking. With a total of six tips, the research of important keywords can be significantly optimized – with Wikipedia. Although SEO today consists of much more than keywords and there is the possibility of ranking well even without an explicit keyword, these still play an important role and are even more popular with Bing. than with Google. Therefore, the search for relevant keywords cannot be avoided.
Consider Wikipedia
Anyone who searches for a topic on Wikipedia goes directly to the corresponding article page. On Wikipedia, relevant keywords are usually found in large numbers in the first paragraph.
Think about
Yourself Your own thinking skills can also help you determine the right keywords. Here you will not only find long tail keywords but also concise terms.
Involve Google
Of course, Google itself also plays an important role when researching key terms. For this, webmasters can simply enter the desired topic on Google, possibly supplemented by the term “Wikipedia”. The brief descriptions of the most viewed positions usually contain a number of relevant terms that can be used as keywords.
Using the structure on Wikipedia
Articles on Wikipedia are usually ideally structured and sorted according to individual subtopics. It may be worthwhile to inspect the paragraph headings here – in many cases, you will also find suitable keywords here. Other keywords can also be determined from the content of individual paragraphs.
Browse footnotes and literature sources
At the end of every Wikipedia article, there are references and literature. It may also be worth it. A quick glance is often enough to find the right keywords. In many cases, this allows you to significantly expand your own list.
Don’t ignore
categories The category in which an article is sorted on Wikipedia plays a major role. When searching through categories, some h profile keywords often come up that webmasters didn’t even have in mind beforehand.
So it is easy to see that relevant keywords are an important part of search engine optimization, although it is not necessarily necessary to include them in the meta tags. Webmasters should incorporate keywords into website text as much as possible and include them in headers, listings, etc.
Important: Keywords should not be relevant to the operator, but to website visitors.
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