what is search engine optimization (SEO)

what is search engine optimization (SEO)

How does search engine optimization work

Most new Internet marketers start out with no idea how search engine optimization (SEO) works. In fact, many businesses operate the same way.

In too many cases, someone sets up a website and waits for traffic to come in. In the days of our (SEO) search engine optimization consultants, we have seen too many websites that look good looking and would be very informative for readers if they could find them.

But since website owners haven’t taken any action to optimize search engines, they never get traffic because search engines haven’t listed or “indexed” them. And if the website gets indexed, it languishes around over 300 pages, not even showing up on the search engines.

what is search engine optimization (SEO)
what is search engine optimization (SEO)

In fact, getting good website rankings for keywords isn’t that hard to do. Following a proper search engine optimization (SEO) process will help your websites move up in the search engines and to the top. The process as you will see on this link involves four tasks that you need to do – then finish over and over again – to get good page rankings:

  • Keyword Research – This is very easy to understand, without having selected the right keywords for your business, you will never be able to get search engine rankings. Choosing good keywords is the foundation of search engine optimization (SEO).
  • Competitive Analysis – The point is, some keywords are harder to get high rankings than others. This is why it is very important to do the proper research to understand a) how many competing sites there are for the keyword, and b) what optimization techniques will be needed to get the best rankings.
  • Content Creation – Let it be known – content is king on the internet. The more content you create and the more content you can syndicate on the Internet, the better. If you want top search engine rankings, get used to writing good content that is relevant to the keywords.
  • Building backlinks – This is by far the most difficult item to complete as it takes a lot of hard work and effort, but it could be the most important. You should understand that search engines place great importance on the number and quality of links that point to your site. There are several ways to backlink and we’ll answer those questions in the future.

And that’s all it takes – multiplied by the many keywords you want to target and the many iterations you need to deliver your content.

how to do search engine optimization (SEO) 

search engine optimization (SEO) tasks include a number of relatively simple processes and steps that must be done repeatedly to achieve the desired results. These steps are covered in an article called search engine optimization (SEO) Process and break them down into simple steps that are very easy to understand, namely:

  • keyword research
  • competitive analysis
  • content creation
  • create backlinks

You can read the details by clicking on the link above, but in short, these four steps represent the complete cycle of a good search engine optimization (SEO) strategy. But these are not one-off tasks. First, you’ll likely have at least 20-25 keywords that you want to target, and second, going through this search engine optimization (SEO) process once won’t produce any results. It is a repetitive process, repeated over and over again. Think of it as the old cycle of wash, rinse and repeat.

Finding the keywords you want to target will take a lot of effort before you even start thinking about the content. It’s easy to get lost in the keyword research phase because you can literally browse through thousands of keywords to find 5-10 that you feel comfortable targeting. Next, you want to analyze the competition to determine if it makes sense to continue.

what is search engine optimization (SEO)
what is search engine optimization (SEO)

For each keyword that you are targeting, you will write as many articles, blog posts, and other keyword relevant content as possible to promote that keyword. There are many places on the internet where you can publish and syndicate this content and there are many options you can accept such as article directories, social bookmarking sites, press releases, directory submissions , etc. The more you distribute your content, the more notoriety your website will gain in search engines.

And last but not the least is back link building. It’s the secret sauce, it’s the part of the process that ties everything from the keyword to the page of content you want to promote. To do this, use the keyword you are promoting as “anchor text” and a link to the content page. This in effect tells search engines what this page is about.

what are search engine optimization (SEO) keywords

Most internet marketers understand what keywords are, but very few understand what search engine optimization (SEO) keywords are? Slight difference in terminology or big difference in performance?

It’s hard to say which step in the search engine optimization (SEO) process is the most important, but the selection of the keywords you want to target should be very close to the top. Those keywords you select become the entire basis of your search engine optimization (SEO) program. They will define the content you write, the anchor text you use for backlinks, the types of links you are trying to create, your offline marketing campaign, and much more. It is therefore very important to choose your keywords well.

It’s very easy to just pick keywords that sound good, and maybe even try to outsmart the search engines by coming up with catchy phrases. Too many businesses attempt this random keyword selection process and then wonder why their online marketing program is failing. There should be no surprise when they fail because they haven’t done meaningful search engine optimization (SEO) keyword research to find the best and most profitable keywords for their business.

search engine optimization (SEO) keywords are those that have been carefully selected after hours, days or even weeks of detailed research. This research takes into account daily and monthly traffic history, traffic pattern trends, number of competing websites, competitive analysis to get first page placement on search engines, ability to write keyword content and more. Another factor to consider is whether these keywords generate “buy” traffic or “shopping” traffic.

Put simply, search engine optimization (SEO) keywords are the ones you can build an online strategy on, they end up defining the whole internet marketing strategy. Choose them wisely and you will reap the benefits. Make the wrong choice and you’re back to where you started.

And this is where the difference between random keywords and search engine optimization (SEO) keywords lies. Understanding how to tell the difference between “what are search engine optimization (SEO) keywords” and what are not will be very important in structuring an search engine optimization (SEO) program that brings maximum success.

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